Branding and corporate identity
The professional design of the corporate identity helps to strengthen the image of a company and the subsequent development of marketing activities. When you are systematic in the image you show to your customers, it is easier for them to remember you through your logo or your corporate colors. The impression you leave on your partners or customers comes not only from your employees, but also from the image you show them. As the saying goes, "First impression is from your dress, last impression from your brains."
What elements does the corporate identity include?
- logo
- font
- colors
- symbols, icons
- website
- printed materials (business cards, letterheads, envelopes, stickers, notebooks, product packaging, catalogs, brochures, folders, etc.)
- uniforms
- office design
- company values
- mission